It’s easier to digest and has delivers results. The benefits of short-form videos are pretty obvious. ![]() Recently YouTube joined the club with Shorts, and after reaching 5T views is now competing with leaders of the pack when it comes to trends in video consumption.Īccording to a study by Wyzowl from 2020, people share videos at twice the rate of any other content form, with 84% of people persuaded to buy a product or service based on a video. So far, TikTok has been the leader of short-form video and Instagram is not far behind with Reels. It's no surprise that social media marketers plan to invest in this format more than any other in 2022.
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